New English Teas
New English Teas – E-Commerce and Lifestyle Masterclass – Website Imagery
About New English Teas
New English Teas is a renowned British heritage brand known for its beautifully designed tins of tea, hot chocolate, and gifting collections. Their products require photography that captures both the premium quality of the product and the storytelling behind each design.
Project Overview
New English Teas approached us to create a series of high-quality product photographs, combining clean e-commerce cut-outs with scroll-stopping lifestyle images for use across their website, online store, seasonal campaigns, digital marketing, social media, and catalogues.
The brief included multiple new product tins, including their Christmas collection, where the goal was to create imagery that combines festive warmth with classic British charm.
Objectives
To elevate the brand’s online presence with professional product photography
To create engaging lifestyle content that encourages clicks, shares, and conversions
To differentiate New English Teas through creative visual storytelling
To provide consistent assets suitable for e-commerce, social media, digital ads, and retail marketing.
What we achieved
We developed a full creative photography solution, centered around:
1. Clean E-Commerce Photography
We produced crisp, high-resolution cut-out shots on a white background, ideal for online stores, retail listings, Amazon, and catalogues. These images ensure clarity, consistency, and professionalism, supporting customer decision-making.
2. Lifestyle & Creative Concept Photography
To bring the product range to life, we crafted a series of styled lifestyle scenes using hand sourced props from charity shops across the UK.
This allowed us to create a distinctly British, nostalgic, and festive aesthetic that aligns with the brand’s heritage.
Each set was tailored to the individual tin design mirroring colour palettes, themes, and seasonal details.
3. Full Creative Freedom
New English Teas gave us complete creative freedom throughout concept, styling, and direction. This enabled our team to experiment with lighting, compositions, and props to produce visually rich, narrative-driven content.
Creative Approach
A Blend of British Charm & Festive Storytelling
Inspired by the brand’s roots, our styling leaned into:
This blend of creativity and heritage helped shape an aesthetic that feels premium, timeless, and unmistakably “New English Teas.”
Outcome & Results
The final images delivered:
The client loved the results and continues to collaborate with us on new releases and seasonal product launches.
Project Gallery
Looking to Make Your Products Stand Out Online?
Whether you’re planning a seasonal campaign or need year-round content, our team specialises in creative product photography, e-commerce imagery, and brand storytelling that drives engagement and conversions.